What would someone have to believe about a product to wait in line for it? I was in Las Vegas for an event, and found myself with some free time. It may or may not surprise you that I love food. Whenever I travel to a new city, or even one I have been before, one of the priorities is that I search out the best food in the area. I peruse the online review platforms, yelp, tripadvisor, google, I talk to the locals. I make mental lists of places to check out, food to try, menus to read. One place in particular drew me in with their name, a slightly off color, but appropriate for Sin City moniker. I went over to see what it was all about, and found a line of people wrapped around the entrance. I am a hard sell, so looking at the line was not enough to convince me to fall in. But it was interesting to think that most of these people waiting in line had not been to this place before (tourists). Most of them are impatient and don’t like to wait in line (human nature). Most of them consider themselves to be foodies and had sought this place out for it’s unique name and something that would please their jaded palate. As I watch, some decide to abandon their place in line and move one. So what do the ones who wait have to believe to stand in line for over 45 minutes to try it out? They believe it is worth it.
Whether the belief came from the reviews, word of mouth, or their own personal experience, the belief is there. As you dream big, it it may take a long time, you will have to practice patience, you will have to go places you have never been. You will be tempted to second guess yourself and give up. Unless you hold steady to the belief, “It is worth it.”