If you are trying to be everything to everybody you will be nothing to no one. There is always going to be a percentage of the population who loves you, a percentage who can’t stand you, and those who don’t care. Your primary focus must remain on your authentic voice and your vision.
This means not taking it personally when you have critics. In actuality, embrace it. Take the feedback and grow from it if you can. Ignore the haters and nay-sayers, they are not your tribe. Live with integrity and focus your energy and attention on the ones who love you. They are the ones who need to hear your message, the ones who want what you are providing, who can propel your brand.
There is tremendous power in the tribe of people who love and support you. Exceed their expectations and always ask yourself how you can add more value to them. Listen to them, always, but especially when they give you feedback. Feedback is the most valuable opportunity to make things better for your tribe, team, clients, followers, organization.
When you are on the inside looking out your view is very one dimensional, depending on your personality you may be focusing on all the little details that are not perfect, or turning a blind eye to potentially damaging issues that can be percolating in your group. Feedback from your tribe is the way to look from the outside in. This view is the perception you are projecting. Checking often with your tribe helps to ensure you are staying true to your values.
When building your brand never compromise on your standards, always be open to new and better ways, and know that your people are your biggest asset.